Case Study: BISCEP – Elevating Global Education Through Purp

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Despite a powerful mission and transformational impact, BISCEP faced several key challenges:

• Limited visibility outside of local school networks
• No in-house PR or marketing infrastructure
• A need to legitimize the program through storytelling that speaks to donors, families, and stakeholders

As a nonprofit, BISCEP was operating with a restricted budget and needed powerful storytelling to generate traction, without the overhead.

I provided pro bono public relations strategy and execution to support BISCEP’s mission-driven work. My deliverables included:

• Development of clear brand messaging and media positioning
• Press release writing & pitching aligned with BISCEP milestones
• Securing media coverage around student immersion, cultural impact, and ambassador-level engagement
• Strategic amplification to align with donor and sponsor outreach

As part of a full brand visibility refresh, I redesigned BISCEP’s website to reflect the depth and global impact of its mission. This included:

• Visual Branding Alignment: Updated the design to feel modern, student-focused, and mission-driven
• Content Strategy: Clarified the language to center student impact, donor confidence, and global engagement
• Navigation & UX: Streamlined layout for ease of use, improved mobile optimization, and intuitive donation flow
• SEO & Messaging Integration: Incorporated keywords and messaging that aligned with PR campaigns to support visibility across platforms

Outcome:
The new site became a cornerstone for media referrals, donor confidence, and program inquiries—ensuring the user experience matched the transformational power of the program.

• 8 Earned Media Placements
  Featured in both local and international outlets, highlighting BISCEP’s cultural exchange and educational leadership
• 650% Increase in Website Traffic
  Media links and feature placements drove a major increase in site engagement over a 30-day post-publication period
• 2,000+ Email Opens from Target Audiences
  Boost in newsletter performance from donors, parents, and community partners after each media appearance
• 50,000+ Digital Impressions
  Across news articles, nonprofit directories, and reposted social content tied to press features
• 50+ New Program Inquiries
  Generated through site forms and direct email from prospective schools, sponsors, and parents
• 3 New Sponsorship Conversations Initiated
  Including one that supported student travel during the 2022 immersion relaunch
• Built Organizational Credibility
  Established trust and legitimacy that contributed to donor confidence and program expansion

BISCEP’s story was already powerful, my role was to shape and share it strategically.
By combining intentional messaging with targeted media outreach, we amplified the heart of BISCEP: transformational student stories that crossed borders, shifted perspectives, and built bridges between continents.

“Through education, empowerment, and exposure, students return energized to accept the challenges of a changing world.”
— BISCEP Mission Statement

• Continue scaling PR efforts to further grow enrollment and funding
• Develop consistent media outreach tied to upcoming cohorts and immersive experiences
• Leverage past coverage to forge new partnerships with schools, civil organizations, and global cultural platforms

Dr. Trenice Brinkley is a PR strategist, educator, and systems architect known as The Systems Doctor™. With two decades of experience in education, branding, and media placement, she specializes in positioning mission-driven organizations for visibility, credibility, and scalable growth.

Through targeted, pro bono PR efforts, BISCEP elevated its public profile, supported its cultural mission, and inspired conversations, laying the groundwork for sustained growth and deeper intercultural learning.