The ToolKit

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Dubsado

Our command center for client management. Contracts, proposals, invoices, scheduling, and onboarding automations all live here. If you run a service-based business, this is the one tool you cannot operate without.

BEST FOR: CONSULTANTS, COACHES & SERVICE PROVIDERS

Tally.so

Clean, fast, and no-code form building that actually looks good. Client intake forms, event registrations, quiz funnels, and surveys all run through Tally. Integrates seamlessly with everything else in the stack.

BEST FOR: INTAKE FORMS, QUIZZES & LEAD CAPTURE

Airtable

The spreadsheet that does not behave like a spreadsheet. We use Airtable to manage project pipelines, track deliverables, organize client data, and build internal databases that scale with the business.

BEST FOR: PROJECT MANAGEMENT & DATA ORGANIZATION

MailerLite

Clean, powerful, and genuinely affordable email marketing. We run the Work Smart Newsletter™ and every lead nurture sequence through MailerLite. The automation builder is intuitive and the deliverability is consistently strong.

BEST FOR: NEWSLETTERS, EMAIL SEQUENCES & LIST GROWTH

Beacons.ai

More than a link tree, Beacons is a full storefront, email collector, and brand hub in one mobile-friendly page. We use it to consolidate every digital touchpoint so no traffic gets lost between platforms.

BEST FOR: SOCIAL TRAFFIC CONVERSION & DIGITAL STOREFRONTS

SendOwl

The cleanest platform for selling digital products, memberships, and subscriptions without the bloat of a full e-commerce setup. Automated delivery, payment processing, and upsell features built right in.

BEST FOR: DIGITAL DOWNLOADS, COURSES & SUBSCRIPTIONS

Google Workspace

The professional standard for a reason. Gmail, Drive, Docs, Sheets, Meet, and Calendar, all under one secure roof. We run every client communication, document, and team collaboration through Google Workspace without exception.

BEST FOR: PROFESSIONAL EMAIL, DOCS & TEAM COLLABORATION

Popl Digital Business Card

One tap. Every contact detail, every social profile, every link, instantly shared. Popl replaced paper business cards across the entire HER brand. At speaking engagements and networking events, it is the first thing that comes out.

BEST FOR: EVENTS, NETWORKING & INSTANT CONNECTION SHARING

More Tools Coming

The toolkit is always evolving. We only add tools after they have earned a permanent place in the operation,  which means we test before we recommend. Check back for the next addition to the stack.

UPDATED AS THE STACK EVOLVES

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